Business text messaging can be valuable when recipients expect it. It also creates risk when consent, sender identity and opt-out handling are unclear.
Responsible messaging basics
- Obtain clear permission before sending promotional messages.
- Identify the business and explain the type of messages requested.
- Honor STOP and other opt-out requests promptly.
- Protect messaging accounts and monitor for compromised credentials.
- Avoid purchased contact lists and misleading content.
The FCC accepts complaints involving unwanted texts and works with providers and industry participants to combat illegal calls and messages. Businesses should document consent, control access and review campaigns before transmission.
This article is educational and is not legal advice. Messaging rules and carrier requirements change; obtain current professional guidance for your use case.
